FreshSource, LLC Sales & Merchandising is proud to announce the recent hire of Mat Macdonald, as Retail Sales & Merchandising Manager

November 21, 2017

FreshSource, LLC Sales & Merchandising is proud to announce the recent hire of Mat Macdonald, as our new Retail Sales & Merchandising Manager for the Eastern Washington, Idaho & Montana regions.

“We are pleased to announce Mathew MacDonald joining the FreshSource PNW team servicing the Eastern WA, ID, MT markets. Mathew brings a wealth of foodservice/retail experience over the past 15 years in his career and will be a huge asset to our team on how to manage a growing region for all of our clients and portfolio of brands,” says Vice President of Pacific Northwest, Leith Anderson.

Mat has over a decade of experience in the service industry in various roles from lead bartender to upper management where he devoted his time to delivering exceptional customer care and excellent management. His passion for client satisfaction, attention to detail, and work ethic made him a perfect fit in joining the FreshSource team.

During his free time you can find Mat spending time with his lovely wife, Tawny, and their two young boys, Rowin and Manny, in beautiful Sandpoint, Idaho. Beyond his family, Mat enjoys playing golf and beach volleyball and also coaches the local high school football team (Go Bulldogs). Mat also devotes time mentoring and with local outreach to those suffering from addiction in the community.

FreshSource currently manages territories for their principal partners in the Pacific Northwest, Northern California, Southwest territories. FreshSource continues to understand the pressure to capture the attention and imagination of niche audiences in today’s ever-changing consumer market. They are committed to building sales, delivering key services and ensuring your goals are met! If you are seeking to net sustainable, consistent results please contact FreshSource, LLC to discuss your company’s future sales & merchandising needs.

Tony Zagarella to Promoted to Director of Retail for the North

May 5, 2017

We would like to officially announce the promotion of Tony Zagarella to Director of Retail for the North. Tony has shown a passion and energy for success during his nearly 3 years as a retail merchandiser, and this promotion is very well deserved. Tony has also been working on some independent accounts, and that focus will continue. The retail team will now report to Tony. Please congratulate Tony on his new position and wish him well in this new and vital role.

Please welcome Dennis Palma to the team

May 3, 2017

Please welcome Dennis Palma to the team. Dennis will be a sales merchandiser in the North Bay, covering from the Golden Gate to Ukiah over to Napa/Sonoma. Dennis most recently worked for Impact sales and brings a depth of experience in sales and merchandising.

We would like to announce the hiring of Nannette Andersen.

May 1, 2017

We would like to announce the hiring of Nannette Andersen. Nannette was most recently with Interlink Marketing Group, and previous to that with me at Edge Sales and Marketing. Nannette is an energetic and creative addition to the FSN team! Nannette will be responsible for Raley’s, Nor-Cal Produce, Inc. and other independent accounts while managing brands and sharing her knowledge base and experience with the entire team. Please welcome Nannette to the FreshSource team with open arms.

Marylou’s focus will be Safeway and the bay area independents.

I will continue my focus on Save Mart, Safeway and Raley’s, in addition to the independents.

FreshSource, LLC Sales & Merchandising is proud to announce the recent hire of Mike Casazza, as the President of FreshSource, LLC- Southwest Region.

February 7, 2017

FreshSource, LLC Sales & Merchandising is proud to announce the recent hire of Mike Casazza, as the President of FreshSource, LLC- Southwest Region.

“FreshSource is proud to have such a tremendous talent join our family. We are confident that Mike will add a great deal of value to the services we provide our principles and retailers, as well as helping us execute on our expansion in the years to come.,” says Founder Robert Thompson.

Mike has more than 25 years of executive experience in sales and marketing of Tropical Fruit, Commodity Vegetables, and all lines of Value Added produce through retail, foodservice, club and wholesale formats throughout North America.

Prior to joining Freshsource, Mike served for more than a decade-and-a-half as Executive Vice President for North American Sales and Marketing with Apio Inc., where he managed its commodity fruit and vegetable business and growth of value added vegetables.

Earlier in his career, throughout the ’90s, Mike was with Del Monte Fresh Produce, starting as a Western Region Foodservice Manager and was promoted to Vice President North America Sales. In addition to expanding the Western Region division Mike managed 5 divisional offices in North America, developed new markets, and planned and implemented sales strategy for Del Monte Gold pineapple.

Mike is a long time member of the Fresh Produce and Floral Council, currently serving on its Board of Directors. While Chairman of the FPFC Board in 2013, he became the first-ever current chairman to receive the Norman H. “Buz” Bolstad Produce Award, recognizing his distinguished leadership at the Council and in the produce industry. He is also on the Advisory Committee of the Southeast Produce Council.

Mike has been married for 45 years and has two daughters, one son, four grandsons, and two granddaughters. His hobbies are his grandchildren and golf.

FreshSource currently manages territories for their principal partners in the Pacific Northwest, Northern California, Southwest territories. FreshSource continues to understand the pressure to capture the attention and imagination of niche audiences in today’s ever-changing consumer market. They are committed to building sales, delivering key services and ensuring your goals are met! If you are seeking to net sustainable, consistent results please contact FreshSource, LLC to discuss your company’s future sales & merchandising needs.

FreshSource, LLC Sales & Merchandising promotes Natalie Junqueiro Machado to National Director of Marketing

January 19, 2017

FreshSource, LLC Sales & Merchandising is thrilled to announce the promotion of Natalie Junqueiro Machado to National Director of Marketing at FreshSource, LLC.

“Natalie has been a solid Marketing Manager for the Southern California division and this promotion will elevate Natalie’s responsibilities to manage the entire company’s marketing direction and social media objectives for all divisions as we continue to grow” says Founder Robert Thompson

Natalie is a graduate of California Polytechnic State University, San Luis Obispo who joined the company four years ago and has held positions in both the Business Development and Sales departments for FreshSource. Since joining the FreshSource team she has performed at a high level in managing the many aspects of daily operations and tackling special projects for the company. She has proven to be an exceptional addition to the FreshSource Team.

FreshSource currently manages territories for their principal partners in Southern California, Northern California and the Pacific Northwest. FreshSource continues to understand the pressure to capture the attention and imagination of niche audiences in today’s ever-changing consumer market. They are committed to building sales, delivering key services and ensuring your goals are met! If you are seeking to net sustainable, consistent results please contact FreshSource, LLC to discuss your company’s future sales & merchandising needs.

Learn more at www.freshsource.info

Leith Anderson Joins the FreshSource Team

May 17, 2015

Leith Anderson, Vice President of Sales, FreshSource Pacific Northwest

Leith Anderson, Vice President of Sales, FreshSource Pacific Northwest Leith Anderson is joining FreshSource in the Pacific Northwest as the company’s Vice President of Sales where he will lead the Seattle and Portland markets. Prior to joining FreshSource, Leith was formerly a Fresh Business Manager for Acosta Sales & Marketing. His experience, which ranges from roles with Fresh & Easy Neighborhood Markets, John Morrell Food Group, Daymon Worldwide, Coffee Bean International, and Coca-Cola, will help boost FreshSource’s expansion into the Pacific Northwest.

“We are extremely excited about this fantastic combination of events,” said Robert Thomspon, FreshSource Founder. “As a company, we’re flattered that our work ethic and reputation continues to attract tremendous talent from the industry. This long-awaited expansion into the Pacific Northwest is perfectly complemented by the acquisition of Leith Anderson, a solid well-respected professional.”

Thanks to Leith’s addition in the Pacific Northwest, FreshSource has now secured itself as a complete West Coast broker.