FreshSource, LLC Sales & Merchandising is proud to announce the recent hire of Dara Wood– Retail Field Merchandiser & Sales Representative for Northern California

February 8, 2018

“Dara comes to us highly recommended, with a fire and energy that will fit right in, here at FreshSource.  Coming from several years at Advantage, I am confident that her renewed passion for this business will really help us to continue our domination in the Central Valley,” stated Shawn Dagen, President of the Northern California Division of FreshSource, LLC.

Dara was with Advantage Solutions for 15 years where she learned the grocery business inside and out. She learned that this business is fluid and vast which allows room for changes and new ideas.

Recently Dara decided that a change was needed to keep things moving in the right direction for herself and family. Looking forward to meeting new clients and collaborating on new ideas to make the most success for each chain and gain trust for bigger projects.

Dara currently lives in the Central Valley with her husband Max of 22 years, son- Soren, 19 and daughter- Zoya, 16. They love to get to the beach as much as possible and love to travel home back east twice a year.

Dara is passionate about photography and amazing food! Dara husband Max, is really into Spartan racing, her son, Soren is presently working on what really makes him happy, and what he would like to do to start out on this big adventure called life, and her daughter, Zoya is working on getting into UC Santa Barbara for Marine Biology. Life for the Wood family is full of fun and amazing changes!

FreshSource, LLC Sales & Merchandising is proud to announce the recent hire of Nekeshia Neblett, as our In-House Sales Support Albertsons, Vons & Pavilions.

January 31, 2018

“Nekeshia brings a significant amount of administrative experience and knowledge with produce and grocery and is a great addition to the FreshSource team and support to Albertsons Corporate Office,” says Mike Casazza.

Nekeshia has over 20 years experience in customer service, she has worked for the Telephone company ATT, worked at the corporate office for Lexus and Toyota, and has worked for Souther California Edison, and a 911 dispatcher, and dispatcher for a boat towing company.

Nekeshia has been a Department Specialist for almost 2 years at the Albertsons office, starting out in grocery and produce deparment the last year. She has gained a ton of knowledge for the produce field with access to the in-house systems.

Nekeshia has a 19 year old daughter who is in school to be an Ultrasound Tech. She enjoys reading, online shopping, spending time with my family and working in the church shes’s attended since she was a small child.

She is truly excited to join the FreshSource Family. She will be working directly with both Shannon and Gerri in the Albertsons Office!

FreshSource, LLC Sales & Merchandising is proud to announce the recent addition to our family, Joseph Grana, as our new Retail Merchandising Manager for Arizona.


“We are very excited to have Joe join the FreshSource team in Arizona as Retail Merchandising Manager. Joe has over 10 years working as a merchandising specialist in the grocery industry with 20+ years of successful client development experience in contract sales. His dependability and dedication has earned him the reputation of being the one you can always call on to get the job done. With his effective communication and leadership skills, Joe has that special ability to make those around him better,” says Mike Casazza, President Southwestern Division.

Joseph was born and raised in California where he attended college in San Jose. He left San Jose early to pursue a career as a Professional golfer. Where he ended up spending over 20 years in the Golf Industry as a player, instructor and finally as the Director of Golf. Left the teaching industry once he married and started a family and moved to Phoenix AZ.

He then decided to switch gears and go into Sales. Joe’s children lived out of state, so he traveled often to see them. While working for a small owner / operator swimming pool builder, Joe continued to develop his sales/ communication skills, while maintaining his own schedule to fly to see his children.

In 2008, Joe started working part time as a Retail Specialist, for different companies in the retail industry. Joe joined Empire foods and later transferred to Premier Sales Solutions, as a full time retail / sales employee.

In Joe’s free time, he enjoys spending time with his two teenage kids and playing golf at his local club, where he maintains a single digit handicap.

FreshSource, LLC Sales & Merchandising is proud to announce the recent hire of Mat Macdonald, as Retail Sales & Merchandising Manager

November 21, 2017

FreshSource, LLC Sales & Merchandising is proud to announce the recent hire of Mat Macdonald, as our new Retail Sales & Merchandising Manager for the Eastern Washington, Idaho & Montana regions.

“We are pleased to announce Mathew MacDonald joining the FreshSource PNW team servicing the Eastern WA, ID, MT markets. Mathew brings a wealth of foodservice/retail experience over the past 15 years in his career and will be a huge asset to our team on how to manage a growing region for all of our clients and portfolio of brands,” says Vice President of Pacific Northwest, Leith Anderson.

Mat has over a decade of experience in the service industry in various roles from lead bartender to upper management where he devoted his time to delivering exceptional customer care and excellent management. His passion for client satisfaction, attention to detail, and work ethic made him a perfect fit in joining the FreshSource team.

During his free time you can find Mat spending time with his lovely wife, Tawny, and their two young boys, Rowin and Manny, in beautiful Sandpoint, Idaho. Beyond his family, Mat enjoys playing golf and beach volleyball and also coaches the local high school football team (Go Bulldogs). Mat also devotes time mentoring and with local outreach to those suffering from addiction in the community.

FreshSource currently manages territories for their principal partners in the Pacific Northwest, Northern California, Southwest territories. FreshSource continues to understand the pressure to capture the attention and imagination of niche audiences in today’s ever-changing consumer market. They are committed to building sales, delivering key services and ensuring your goals are met! If you are seeking to net sustainable, consistent results please contact FreshSource, LLC to discuss your company’s future sales & merchandising needs.

Tony Zagarella to Promoted to Director of Retail for the North

May 5, 2017

We would like to officially announce the promotion of Tony Zagarella to Director of Retail for the North. Tony has shown a passion and energy for success during his nearly 3 years as a retail merchandiser, and this promotion is very well deserved. Tony has also been working on some independent accounts, and that focus will continue. The retail team will now report to Tony. Please congratulate Tony on his new position and wish him well in this new and vital role.

Please welcome Dennis Palma to the team

May 3, 2017

Please welcome Dennis Palma to the team. Dennis will be a sales merchandiser in the North Bay, covering from the Golden Gate to Ukiah over to Napa/Sonoma. Dennis most recently worked for Impact sales and brings a depth of experience in sales and merchandising.

We would like to announce the hiring of Nannette Andersen.

May 1, 2017

We would like to announce the hiring of Nannette Andersen. Nannette was most recently with Interlink Marketing Group, and previous to that with me at Edge Sales and Marketing. Nannette is an energetic and creative addition to the FSN team! Nannette will be responsible for Raley’s, Nor-Cal Produce, Inc. and other independent accounts while managing brands and sharing her knowledge base and experience with the entire team. Please welcome Nannette to the FreshSource team with open arms.

Marylou’s focus will be Safeway and the bay area independents.

I will continue my focus on Save Mart, Safeway and Raley’s, in addition to the independents.

FreshSource, LLC Sales & Merchandising is proud to announce the recent hire of Mike Casazza, as the President of FreshSource, LLC- Southwest Region.

February 7, 2017

FreshSource, LLC Sales & Merchandising is proud to announce the recent hire of Mike Casazza, as the President of FreshSource, LLC- Southwest Region.

“FreshSource is proud to have such a tremendous talent join our family. We are confident that Mike will add a great deal of value to the services we provide our principles and retailers, as well as helping us execute on our expansion in the years to come.,” says Founder Robert Thompson.

Mike has more than 25 years of executive experience in sales and marketing of Tropical Fruit, Commodity Vegetables, and all lines of Value Added produce through retail, foodservice, club and wholesale formats throughout North America.

Prior to joining Freshsource, Mike served for more than a decade-and-a-half as Executive Vice President for North American Sales and Marketing with Apio Inc., where he managed its commodity fruit and vegetable business and growth of value added vegetables.

Earlier in his career, throughout the ’90s, Mike was with Del Monte Fresh Produce, starting as a Western Region Foodservice Manager and was promoted to Vice President North America Sales. In addition to expanding the Western Region division Mike managed 5 divisional offices in North America, developed new markets, and planned and implemented sales strategy for Del Monte Gold pineapple.

Mike is a long time member of the Fresh Produce and Floral Council, currently serving on its Board of Directors. While Chairman of the FPFC Board in 2013, he became the first-ever current chairman to receive the Norman H. “Buz” Bolstad Produce Award, recognizing his distinguished leadership at the Council and in the produce industry. He is also on the Advisory Committee of the Southeast Produce Council.

Mike has been married for 45 years and has two daughters, one son, four grandsons, and two granddaughters. His hobbies are his grandchildren and golf.

FreshSource currently manages territories for their principal partners in the Pacific Northwest, Northern California, Southwest territories. FreshSource continues to understand the pressure to capture the attention and imagination of niche audiences in today’s ever-changing consumer market. They are committed to building sales, delivering key services and ensuring your goals are met! If you are seeking to net sustainable, consistent results please contact FreshSource, LLC to discuss your company’s future sales & merchandising needs.

FreshSource, LLC Sales & Merchandising promotes Natalie Junqueiro Machado to National Director of Marketing

January 19, 2017

FreshSource, LLC Sales & Merchandising is thrilled to announce the promotion of Natalie Junqueiro Machado to National Director of Marketing at FreshSource, LLC.

“Natalie has been a solid Marketing Manager for the Southern California division and this promotion will elevate Natalie’s responsibilities to manage the entire company’s marketing direction and social media objectives for all divisions as we continue to grow” says Founder Robert Thompson

Natalie is a graduate of California Polytechnic State University, San Luis Obispo who joined the company four years ago and has held positions in both the Business Development and Sales departments for FreshSource. Since joining the FreshSource team she has performed at a high level in managing the many aspects of daily operations and tackling special projects for the company. She has proven to be an exceptional addition to the FreshSource Team.

FreshSource currently manages territories for their principal partners in Southern California, Northern California and the Pacific Northwest. FreshSource continues to understand the pressure to capture the attention and imagination of niche audiences in today’s ever-changing consumer market. They are committed to building sales, delivering key services and ensuring your goals are met! If you are seeking to net sustainable, consistent results please contact FreshSource, LLC to discuss your company’s future sales & merchandising needs.

Learn more at www.freshsource.info