2018 FPFC is a Huge Success

October 18, 2018

Fresh Produce & Floral Council Expo in Southern California a Record Sell-Out

FreshSource at FPFC 2018

FreshSource Team Pre-Event Huddle

The 2018 FPFC Southern California Expo was a tremendous success. This year’s event, which was held at Disneyland Hotel Convention center – featured over 200 vendor booths and attracted a record breaking attendance of 1,600 participants – a complete sell out. All of the industry decision makers – from buyers, food service representatives and in-store produce executives were all present.

TV personality and food tasting extraordinaire, Andrew Zimmerman, gave this year’s keynote presentation. His life experiences – battle with addiction and sobriety – were both insightful and inspiring to all in attendance. We also want to congratulate Jeff Miller, managing partner at Westlake Produce Co., who took home the Norman H. “Buz” Bolstad Award, presented annually to someone who has contributed significantly to the produce industry.

Team FreshSource produced an amazing display that showcased all participating principals – many of whom provided samples to attendees and introduced buyers to their line of products. We want to personally thank The Lighthouse, Hampton Farms, Taylor Farms, Wholly Guacamole, Christopher Ranch, Pete’s Living Greens, Ocean Mist, Red Shell, Made in Nature, Bing, Living Herbs, House Foods, AirFlo, GloriAnn Farms, Bland Farms, Zespri, and Jovy – for their participation in this year’s expo.

Below are pictures from the event. If you think your brand would benefit from this type of exposure – drop us a line.

FPFC 2018 FPFC 2018 FPFC 2018

FPFC 2018 FPFC 2018

2017 FPFC Northern California Expo

April 20, 2017

The 2017 FPFC Northern California Expo was a great success, having over 21 booths with over 26 principles showcasing their best & new upcoming items. We hope that you found the NorCal Expo to be as fun and beneficial as we did!

FreshSource, LLC is committed to helping you build dynamic relationships with potential new clients and strengthening your companies sourcing, delivering and merchandising needs with current retailers. With that, we would like to share with you some of the highlights from the 2017 FPFC Expo, brought to you by your team at FreshSource, LLC.

Please take a moment to look at some of the highlights we put together in this quick presentation for you to enjoy and share with your companies!

See Highlights

Thank you again for all of your support and continued partnership with FreshSource!
It is certainly our pleasure serving you!


July 24, 2015
Southern California Fresh Produce & Floral Expo is a BIG HIT!
The highly anticipated, Fresh Produce & Floral Council’s annual Southern California Produce & Floral Expo attracted a record number of exhibitors and participants, selling out the event for yet another year.
  Chef Doris Kwon, Clarissa Thompson, Robert Thompson

Chef Doris Kwon, Clarissa Thompson, Robert Thompson

Over 200 companies representing produce/floral suppliers, and related industries — gathered on the expo floor of the Disneyland Hotel in Anaheim, California. This year’s event drew approximately 2,000 exhibitors from supermarkets across Southern California. Team Fresh Source conceptualized and produced its largest exhibit (footprint) at the Expo to date, featuring many of our principal vendors showcasing their latest products.

To help buyers and decision makers fully grasp the products our principals brought to display, we hired Chef, Doris Kwon, to create fresh, tasty, appetizers for all participants to enjoy and better connect with the products flavor and potential. The aromas, creative presentation, and immense flavors created a buzz on the expo floor that generated a swarm of interest, discussions and in some cases — actual sales/negotiations.


Fresh Source Central

Our exhibitors were the center of attention, and our exhibit was awarded “Best in Show” thanks to the hard work of Natalie Machado, who worked tirelessly to organize and orchestrate everyone involved. In fact, we want to recognize and thank everyone who contributed to the success of this year’s Expo, as we know many of you dedicated your time, energy and resources to this event — so hats off to all who participated!

For those of you who did not get a chance to experience the Expo first hand, we’ve assembled a gallery of images below that reflect the fun, energy and excitement we experienced at this years event. Enjoy!

Source: The Packer, Fresh Produce & Floral Council


Planting Seeds for Future Harvest

July 31, 2013

Fresh Source helps clients tell their story through product presentation …

On the heels of the 2013 FPFC Expo, we want to thank our participants – you made the  event a phenomenal success!

All3Our goal was to showcase our clients’ products so that prospective buyers could easily learn about the brands, the latest offerings and the items to purchase for the stores, marketplaces and restaurants they represent.

We want to thank Amport Foods, Taylor Farms, Simply Fresh Fruit, My Fruity Faces, Tasti-Lee, Bing Beverage, Foxy Grain and Oscar’s Homemade Salsa  for letting us make your FPFC Expo a productive and impactful event. We hope you found the Expo   as beneficial as we did.

FreshSource is committed to helping brands it represents build dynamic relationships with prospective clients while reinforcing their sourcing, delivering and merchandising needs.  To that end, we’d  like to share some highlights from the 2013 FPFC Expo that we think capture the spirit of the event.

This year’s theme was “Open Air Farmers Market,” a name that pays homage to today’s fresh–from-the-farm phenomenon that has captured the hearts and minds of buyers throughout the nation.

Surrounded by fresh fruit and vegetables from local markets, we created a colorful presentation that incorporated installations from Amport Foods, Taylor Farms, Simply Fresh Fruit, My Fruity Faces, Tasti-Lee, Bing Beverage, Foxy Grain and Oscar’s Homemade Salsa. 

Our attractive, strategic displays helped generate  productive dialogue with expo attendees and buyers.

Amport Stacks the Racks

Amport1000Demonstrating how a product will be displayed at the market helps buyers identify the  space needed to sell it in the real-world retail environment. We displayed Amport items using three 4-foot Metro-racks currently installed at all Ralphs Supermarket locations.  Amport also featured their Value Snack Pallet Program offering 10/$10 Fresh Dollar Snacks.  Our team greeted participants with samples of Party Trail Mix and Tropical Trail Mix during show hours – all  of which received positive feedback.

Taylor Shows Off the Farm 

Taylor1000Today’s consumers have  busy lives and hectic schedules – and although being on the go is a priority, trading health for a quick bite is a fading trend.

Taylor Farms understands that trend, and responded with a display featuring  timely, accessible, sought-after products that were noticed buyers at the expo. Participants examined Conventional Bagged Salads, Organic Party Trays, Chopped Salads and Green Giant Bagged Veggies.

Taylor Farms wisely sampled their NEW Italian Chopped Salad, a zesty combination of salami and Italian cheese blend paired with an inviting  mix of romaine lettuce, broccoli, red cabbage, celery, green onions and parsley.

Our Brand Ambassador, Athena Thompson, helped familiarize prospective buyers  with each of Taylor’s products. Having previously attended an educational training workshop, Athena  could answer any question from the expo floor attendees.

We believe our training ensures a fluency of product knowledge among our Brand Ambassadors, enhancing their ability to tell  your story in a convincing, compelling way  Equally important is the peace-of-mind from knowing that you will be able to focus on networking with other decision makers as opposed to having to manage your product displays.

Bing Beverage & Foxy Play Neighbors @ the Expo

bing-foxyLooking great on display were Bing Beverage and Foxy, with prominent displays that demanded attention. Foxy Grain showcased 6 best-selling hot-topic Items: Quinoa, Flax Seed, Chia, Wild Rice, and Granolas.  These instant conversation starters naturally gravitated buyers to their display.

With a fresh produce backdrop, Bing Beverage appeared as a natural in the produce department. Sampling both Bing Cherry and Bing Blackberry at the Expo, Lida Borooshan, an FreshSource Brand Ambassador, educated potential clients while ensuring samples were readily and steadily available.

Simply Fresh Is Irresistible
SimplyFresh1000What do you do when you provide a product that is simply irresistible? You let everyone taste it so they can crave more. Simply Fresh Fruit,  the largest fresh-cut fruit provider in the US, featured a great display that boasts their colorful, delicious, sweet prepackaged fruit.

Coupled with a Farmers Market themed ice barrel and proximity to nearby foot traffic, their display was too hard to pass up! Proof: we received several responses and inquiries into the availability of Simply Fresh Fruit from attendees.

Oscar’s Homemade Salsa Is an Expo Hit

oscars1000The display for Oscar’s Homemade, a locally sourced Salsa, became an expo magnet. The display’s combination of 7 flavors, festive colors and lovely authentic backdrop ensured that Oscar’s Salsa drew in attendees for both samples and inquiries.

Makailia Rhodes, a Fresh Source Brand Ambassador, made sure everyone received a sample of Oscar’s Salsa while educating them on Oscar’s 100% fresh ingredients and their local Chula Vista, California, location.

It was a win for both Expo Attendees and a nod to Oscar’s newfound fame.

Tasti-Lee Grows the Perfect Tomato

tasti1000Tasti-Lee tomatoes are vine-ripened to perfection and aligned beautifully with RFT’s Farmers Market theme creation on the expo floor. Splashing crimson red, these tomatoes are delicious as they are gorgeous both inside and out. For health, this new tomato contains high Lycopene, up to 50% more than regular varieties. It has the right balance of sweet & tangy flavor for an eating experience that will put a smile on your face. And for freshness… these tomatoes have been bred to stay on the vine until fully ripened by Mother Nature, yet remain firm all the way to the store shelf and the kitchen counter! They are offered in both in Conventional and New Organic versions and every box of Tasti-Lees tomatoes are ripe for the picking.

My Fruity Faces Makes Eating Fun for Kids

Fruity Faces1000My Fruity Faces is a fun and easy way to encourage children to eat their fruits and vegetables.  With a cute and brightly colored product packaging, these edible stickers were of huge interest to Expo goers and are sure to make a positive impact when they hit the stores.

That’s a Wrap!

The 2013 FPFC Expo was a great experience and an ideal opportunity to ignite interest in our client’s brands and learn from fellow exhibitors on how to visually articulate your products.

~ Team Fresh Source


© 2018. All Rights Reserved.
Website Design & Hosting by The Roseville Marketing Company