David Howald, Sales & Merchandising Representative

David Howald is the Sales & Merchandising Representative for FreshSource North. He has extensive experience in the produce industry as he has worked with companies such as Sater Brothers Markets, Chiquita, and Keebler. David served 21 years as the Retail Marketing Director for the California Avocado Commission. In addition, he served the California Strawberry and Iceberg Lettuce Commissions.

David obtained a Bachelor of Arts degree from CSULB in Public relations with a minor in Marketing. In his free time he enjoys traveling, wine tasting, home improvement projects and cycling as a member of Team Revolutions.

Favorite Quote

“I firmly believe that any man’s finest hour – his greatest fulfillment to all he holds dear – is that moment when he has to work his heart out in a good cause and he’s exhausted on the field of battle – victorious”
-Vince Lombardi