FreshSource, LLC Sales & Merchandising is proud to announce the recent addition to our family, Joseph Grana, as our new Retail Merchandising Manager for Arizona.

“We are very excited to have Joe join the FreshSource team in Arizona as Retail Merchandising Manager. Joe has over 10 years working as a merchandising specialist in the grocery industry with 20+ years of successful client development experience in contract sales. His dependability and dedication has earned him the reputation of being the one you can always call on to get the job done. With his effective communication and leadership skills, Joe has that special ability to make those around him better,” says Mike Casazza, President Southwestern Division.

Joseph was born and raised in California where he attended college in San Jose. He left San Jose early to pursue a career as a Professional golfer. Where he ended up spending over 20 years in the Golf Industry as a player, instructor and finally as the Director of Golf. Left the teaching industry once he married and started a family and moved to Phoenix AZ.

He then decided to switch gears and go into Sales. Joe’s children lived out of state, so he traveled often to see them. While working for a small owner / operator swimming pool builder, Joe continued to develop his sales/ communication skills, while maintaining his own schedule to fly to see his children.

In 2008, Joe started working part time as a Retail Specialist, for different companies in the retail industry. Joe joined Empire foods and later transferred to Premier Sales Solutions, as a full time retail / sales employee.

In Joe’s free time, he enjoys spending time with his two teenage kids and playing golf at his local club, where he maintains a single digit handicap.