FreshSource, LLC Sales & Merchandising is proud to announce the recent hire of Mike Casazza, as the President of FreshSource, LLC- Southwest Region.

FreshSource, LLC Sales & Merchandising is proud to announce the recent hire of Mike Casazza, as the President of FreshSource, LLC- Southwest Region.

“FreshSource is proud to have such a tremendous talent join our family. We are confident that Mike will add a great deal of value to the services we provide our principles and retailers, as well as helping us execute on our expansion in the years to come.,” says Founder Robert Thompson.

Mike has more than 25 years of executive experience in sales and marketing of Tropical Fruit, Commodity Vegetables, and all lines of Value Added produce through retail, foodservice, club and wholesale formats throughout North America.

Prior to joining Freshsource, Mike served for more than a decade-and-a-half as Executive Vice President for North American Sales and Marketing with Apio Inc., where he managed its commodity fruit and vegetable business and growth of value added vegetables.

Earlier in his career, throughout the ’90s, Mike was with Del Monte Fresh Produce, starting as a Western Region Foodservice Manager and was promoted to Vice President North America Sales. In addition to expanding the Western Region division Mike managed 5 divisional offices in North America, developed new markets, and planned and implemented sales strategy for Del Monte Gold pineapple.

Mike is a long time member of the Fresh Produce and Floral Council, currently serving on its Board of Directors. While Chairman of the FPFC Board in 2013, he became the first-ever current chairman to receive the Norman H. “Buz” Bolstad Produce Award, recognizing his distinguished leadership at the Council and in the produce industry. He is also on the Advisory Committee of the Southeast Produce Council.

Mike has been married for 45 years and has two daughters, one son, four grandsons, and two granddaughters. His hobbies are his grandchildren and golf.

FreshSource currently manages territories for their principal partners in the Pacific Northwest, Northern California, Southwest territories. FreshSource continues to understand the pressure to capture the attention and imagination of niche audiences in today’s ever-changing consumer market. They are committed to building sales, delivering key services and ensuring your goals are met! If you are seeking to net sustainable, consistent results please contact FreshSource, LLC to discuss your company’s future sales & merchandising needs.