FreshSource, LLC’s Natalie Machado and Dave Juarez Discuss Success at FPFC Southern California Expo

Any produce person that’s made it through at least one full show season, knows that an industry event is a key time to shine. From a well-designed booth to newly formed connections, a successful show can leave you with a buzz that lasts past the closing events. For FreshSource, LLC, one of its most important expos of the year is FPFC SoCal; allowing the company and its clients a chance to dazzle the industry.

National Director of Marketing Natalie Machado and National Director of Retail Dave Juarez took the time to sit down with me and divulge not only what made this year’s event a success, but how FPFC SoCal primes FreshSource and its clients for yearlong success… Read More