Success Story: Strategic Product Placement

Situation:
“Fresh” is the word in today’s food marketing, and as retailers react to ever-increasing customer awareness of and desire for fresh fare, grocery display cases are responding to this rising arc of opportunity with a variety of innovative and technologically advanced solutions and products. Foxy needed a partner who could help build and intelligently integrate their large volume displays for Foxy Grains distributed in national supermarkets.

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Solution: Strategically placing Foxy Grain displays next to the milk and dairy departments have proven to bring awareness to the brand’s product offerings outside of the produce aisle. In fact, our research indicates that displaying Foxy’s products in multiple locations throughout the store helps to boost consumer sales and repeat purchases.