12 May FreshSource, LLC’s Natalie Machado and Dave Juarez Discuss Success at FPFC Southern California Expo
Industry events are extremely important in creating the sustained buzz that draws new clients to any company, offering the best chance to impress existing and potential clients all in one place at one time. FreshSource understands this. Natalie Machado and Dave Juarez of FreshSource sat down to discuss the company’s goals and its booth at this year’s FPFC SoCal event.
FreshSource invested its own time and energy designing and building its entire booth area in-house, using repurposed industry materials. The booth included a Chefs’ Tasting Station, which offered gourmet sample dishes using clients’ products, while clients’ ads played continuously around the booth area.
Dave says that FreshSource focuses on helping clients form long-lasting bonds with retailers and consumers. Company employees at the booth assisted clients throughout the event. Natalie says the big effort really paid off and that the booth received a fantastic reception from existing clients and visiting retailers.