20 Aug 5 Common Reasons Failed Food Products
Whether you just sunk $1,000 or $100,000 into the development of a new food product, a failure is hard to take. Fortunately, it's possible to avoid five common reasons food products fail. ...
Perspectives
13 May 5 Steps to Help You Choose Your Brand Name
Pepsi. Google. McDonald’s. Rolex. IKEA. Gap. Nike. These are a few of the world’s best-known brands, each with its own backstory as to how its name came to be. Whether the moniker is the result of a typo or abbreviation, part of a made-up language,...
27 Mar Robert Thompson, Founder and CEO, FreshSource, LLC, was recently featured in And Now You know
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="3/4"][vc_column_text] FEATURED SPOTLIGHT Robert Thompson, Founder and Chief Executive Officer, FreshSource, LLC, was recently featured in And Now You know (anuk). Read the article here. "A call to action has been heard. While many industries and...
13 Feb Four Notable Food Packaging Trends
Do you think all that consumers care about is what’s in the bag when buying packaged foods? If so, those beliefs are wrong. According to a study conducted by EcoFocus Worldwide, a consumer research company, the package itself is becoming as important as the product...
18 Oct 2018 FPFC is a Huge Success
Fresh Produce & Floral Council Expo in Southern California a Record Sell-Out [caption id="attachment_1629" align="alignnone" width="300"] FreshSource Team Pre-Event Huddle[/caption] The 2018 FPFC Southern California Expo was a tremendous success. This year’s event, which was held at Disneyland Hotel Convention center – featured over 200 vendor booths...
14 Sep Is your product ready for a big box grocery store?
You’ve spent hundreds of hours, thousands of dollars and have exerted blood, sweat, and tears into making your food product a success. You’ve got your product into local mom and pop stores, sell online and maybe even at a local specialty store. Now you’re ready...
25 Jul Why Packaging Design Is Important in Today’s Grocery Market
Today’s grocery store features over 40,000 products from front to back – giving consumers more choices than ever before. Whether your product is a jar of spicy pickles or an all-natural energy drink – consumers tend to judge a product by its cover. You may...
11 Jan The Real Deal: 3 Ways Food Companies Can Craft Compelling Brand Stories
When a customer puts your product in their shopping cart, they’re doing so for a few reasons. They like your packaging, they respect the quality of your food, and most important, they trust your brand. They trust that they’ll get the same delicious taste every...
03 Jan Positioning Is the Key to a Successful Product Launch—Not Taste
For food entrepreneurs, the New Product Launch is the holy grail of your business. This new product holds so much promise—it’ll increase your company’s market share, it’ll boost your annual revenue, and it’ll be the best product of its kind. It’s easy to understand what...
05 Oct Why Food Brokers Are the Best Way to Expand Your Business
Food retail is a $5 trillion industry, with roughly 40,000 supermarkets and storefronts throughout the U.S. As the owner of a new food company, your goal is to get a slice of this very big pie. But without the proper connections, it’s difficult to get...
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