Success Story: The Powerof Co-Merchandising
Situation: Expanding distribution and gaining market share requires partnerships and cross pollination opportunities to reach new consumers. Bing Beverage needed a way to capture and convert new fans.
Solution: We created a program to help them reach their goals by identifying secondary display locations to co-merchandise with Bing products. By placing Bing beverages in both the produce and liquor departments, we were able to help increase both accessibility and awareness.