03 Jun Before and After of Green Giant at Albertsons in Calabasas
[caption id="attachment_411" align="alignnone" width="225"] Before[/caption] [caption id="attachment_412" align="alignnone" width="225"] After[/caption]...
FreshSource Insight and Articles
24 Jul FreshSource @ 2015 SOUTHERN CALIFORNIA GET FRESH PRODUCE & FLORAL EXPO
The highly anticipated, Fresh Produce & Floral Council’s annual Southern California Produce & Floral Expo attracted a record number of exhibitors and participants, selling out the event for yet another year. Chef Doris Kwon, Clarissa Thompson, Robert Thompson Chef Doris Kwon, Clarissa Thompson, Robert Thompson Over...
22 May How to Successfully Cross Merchandise in any Aisle
The Art of Cross Product Promotion Cross merchandise is an art form that involves far more than a grocery store manager deciding where to pair bananas with cereal displays. “Cross merchandise is important because people buy solutions, not products, and retailers tend to sell products, not...
16 May How to control product shrinkage by customers
Damage Control in the Produce Aisle For the uninitiated, fresh produce shrink is common to every produce department and is mainly caused by the handling of the product, which in turn induces enough damage to make the product unsellable at its full potential price. Unfortunately, the...
23 Sep USDA Says Aloha to Hawaii’s Sharwil Avocado
“Greetings and Welcome Back” is a traditional Hawaiian greeting, but not one usually extends it to a fruit, no matter how Hawaiian it is. But the US Department of Agriculture has essentially said it to Hawaii’s Sharwil avocado, allowing the prized green delicacy back onto...
31 Jul Planting Seeds for Future Harvest
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Fresh Source helps clients tell their story through product presentation … On the heels of the 2013 FPFC Expo, we want to thank our participants – you made the event a phenomenal success! Our goal was to showcase our clients' products so...