We would like to announce the hiring of Nannette Andersen.

We would like to announce the hiring of Nannette Andersen. Nannette was most recently with Interlink Marketing Group, and previous to that with me at Edge Sales and Marketing. Nannette is an energetic and creative addition to the FSN team! Nannette will be responsible for Raley’s, Nor-Cal Produce, Inc. and other independent accounts while managing brands and sharing her knowledge base and experience with the entire team. Please welcome Nannette to the FreshSource team with open arms.

Marylou’s focus will be Safeway and the bay area independents.

I will continue my focus on Save Mart, Safeway and Raley’s, in addition to the independents.

2017 FPFC Northern California Expo

The 2017 FPFC Northern California Expo was a great success, having over 21 booths with over 26 principles showcasing their best & new upcoming items. We hope that you found the NorCal Expo to be as fun and beneficial as we did!

FreshSource, LLC is committed to helping you build dynamic relationships with potential new clients and strengthening your companies sourcing, delivering and merchandising needs with current retailers. With that, we would like to share with you some of the highlights from the 2017 FPFC Expo, brought to you by your team at FreshSource, LLC.

Please take a moment to look at some of the highlights we put together in this quick presentation for you to enjoy and share with your companies!

See Highlights

Thank you again for all of your support and continued partnership with FreshSource!
It is certainly our pleasure serving you!

FreshSource, LLC Sales & Merchandising is proud to announce the recent hire of Mike Casazza, as the President of FreshSource, LLC- Southwest Region.

FreshSource, LLC Sales & Merchandising is proud to announce the recent hire of Mike Casazza, as the President of FreshSource, LLC- Southwest Region.

“FreshSource is proud to have such a tremendous talent join our family. We are confident that Mike will add a great deal of value to the services we provide our principles and retailers, as well as helping us execute on our expansion in the years to come.,” says Founder Robert Thompson.

Mike has more than 25 years of executive experience in sales and marketing of Tropical Fruit, Commodity Vegetables, and all lines of Value Added produce through retail, foodservice, club and wholesale formats throughout North America.

Prior to joining Freshsource, Mike served for more than a decade-and-a-half as Executive Vice President for North American Sales and Marketing with Apio Inc., where he managed its commodity fruit and vegetable business and growth of value added vegetables.

Earlier in his career, throughout the ’90s, Mike was with Del Monte Fresh Produce, starting as a Western Region Foodservice Manager and was promoted to Vice President North America Sales. In addition to expanding the Western Region division Mike managed 5 divisional offices in North America, developed new markets, and planned and implemented sales strategy for Del Monte Gold pineapple.

Mike is a long time member of the Fresh Produce and Floral Council, currently serving on its Board of Directors. While Chairman of the FPFC Board in 2013, he became the first-ever current chairman to receive the Norman H. “Buz” Bolstad Produce Award, recognizing his distinguished leadership at the Council and in the produce industry. He is also on the Advisory Committee of the Southeast Produce Council.

Mike has been married for 45 years and has two daughters, one son, four grandsons, and two granddaughters. His hobbies are his grandchildren and golf.

FreshSource currently manages territories for their principal partners in the Pacific Northwest, Northern California, Southwest territories. FreshSource continues to understand the pressure to capture the attention and imagination of niche audiences in today’s ever-changing consumer market. They are committed to building sales, delivering key services and ensuring your goals are met! If you are seeking to net sustainable, consistent results please contact FreshSource, LLC to discuss your company’s future sales & merchandising needs.

FreshSource, LLC Sales & Merchandising promotes Natalie Junqueiro Machado to National Director of Marketing

FreshSource, LLC Sales & Merchandising is thrilled to announce the promotion of Natalie Junqueiro Machado to National Director of Marketing at FreshSource, LLC.

“Natalie has been a solid Marketing Manager for the Southern California division and this promotion will elevate Natalie’s responsibilities to manage the entire company’s marketing direction and social media objectives for all divisions as we continue to grow” says Founder Robert Thompson

Natalie is a graduate of California Polytechnic State University, San Luis Obispo who joined the company four years ago and has held positions in both the Business Development and Sales departments for FreshSource. Since joining the FreshSource team she has performed at a high level in managing the many aspects of daily operations and tackling special projects for the company. She has proven to be an exceptional addition to the FreshSource Team.

FreshSource currently manages territories for their principal partners in Southern California, Northern California and the Pacific Northwest. FreshSource continues to understand the pressure to capture the attention and imagination of niche audiences in today’s ever-changing consumer market. They are committed to building sales, delivering key services and ensuring your goals are met! If you are seeking to net sustainable, consistent results please contact FreshSource, LLC to discuss your company’s future sales & merchandising needs.

Learn more at www.freshsource.info

Success Story: 3 Tiered Program Wins Again

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USDA Says Aloha to Hawaii’s Sharwil Avocado

“Greetings and Welcome Back” is a traditional Hawaiian greeting, but not one usually extends it to a fruit, no matter how Hawaiian it is. But the US Department of Agriculture has essentially said it to Hawaii’s Sharwil avocado, allowing the prized green delicacy back onto the US mainland after 21 years with all its natural flavor intact.

sharwil-avacadoIt only seems right and long overdue, given that in 1992, the poor Sharwil was arguably a victim of circumstantial evidence. That was the year an oriental fruit fly larva was found in a Hawaiian packing house that processed Sharwil avocados, along with other local produce. Though never identified as the source of the crop-devastating insect, the USDA slapped stringent export requirements on the Sharwil. These requirements were so strict—exposure to cold, fumigation—that they would have destroyed the taste and reputation of the delicate Sharwil in order to save it. Stripped of its succulent, nutty flavor by cold and chemicals, mainland guacamole lovers would quickly have abandoned what was before a prized delicacy, leaving it to rot on supermarket shelves. Fearing the fruit’s reputation would be forever marred, Hawaiian farmers stopped exporting the Sharwil to the mainland and began the long process of clearing its name—and clearing it for export again in its natural state.

Led by growers and Hawaii’s congressional delegation, advocates of the fruit uncovered new research showing the Sharwil is at the bottom of the oriental fruit fly’s list of preferred hosts. The USDA has now approved export of the Sharwil to 32 states. Though Maui and the Big Island farmers grow close to a million pounds of the large, round Sharwils a year, the USDA projects the Hawaiian import will garner only 1% of next year’s US avocado market. But Hawaiian avocado growers are optimistic, with Hawaii Avocado Association President Tom Benton believing the Sharwil over the next ten years will find and establish an expanding niche market throughout the states.

Aloha and Ee komo ma, Sharwil, from your friends on the mainland.

Planting Seeds for Future Harvest

Fresh Source helps clients tell their story through product presentation …

On the heels of the 2013 FPFC Expo, we want to thank our participants – you made the  event a phenomenal success!

All3Our goal was to showcase our clients’ products so that prospective buyers could easily learn about the brands, the latest offerings and the items to purchase for the stores, marketplaces and restaurants they represent.

We want to thank Amport Foods, Taylor Farms, Simply Fresh Fruit, My Fruity Faces, Tasti-Lee, Bing Beverage, Foxy Grain and Oscar’s Homemade Salsa  for letting us make your FPFC Expo a productive and impactful event. We hope you found the Expo   as beneficial as we did.

FreshSource is committed to helping brands it represents build dynamic relationships with prospective clients while reinforcing their sourcing, delivering and merchandising needs.  To that end, we’d  like to share some highlights from the 2013 FPFC Expo that we think capture the spirit of the event.

This year’s theme was “Open Air Farmers Market,” a name that pays homage to today’s fresh–from-the-farm phenomenon that has captured the hearts and minds of buyers throughout the nation.

Surrounded by fresh fruit and vegetables from local markets, we created a colorful presentation that incorporated installations from Amport Foods, Taylor Farms, Simply Fresh Fruit, My Fruity Faces, Tasti-Lee, Bing Beverage, Foxy Grain and Oscar’s Homemade Salsa. 

Our attractive, strategic displays helped generate  productive dialogue with expo attendees and buyers.

Amport Stacks the Racks

Amport1000Demonstrating how a product will be displayed at the market helps buyers identify the  space needed to sell it in the real-world retail environment. We displayed Amport items using three 4-foot Metro-racks currently installed at all Ralphs Supermarket locations.  Amport also featured their Value Snack Pallet Program offering 10/$10 Fresh Dollar Snacks.  Our team greeted participants with samples of Party Trail Mix and Tropical Trail Mix during show hours – all  of which received positive feedback.

Taylor Shows Off the Farm 

Taylor1000Today’s consumers have  busy lives and hectic schedules – and although being on the go is a priority, trading health for a quick bite is a fading trend.

Taylor Farms understands that trend, and responded with a display featuring  timely, accessible, sought-after products that were noticed buyers at the expo. Participants examined Conventional Bagged Salads, Organic Party Trays, Chopped Salads and Green Giant Bagged Veggies.

Taylor Farms wisely sampled their NEW Italian Chopped Salad, a zesty combination of salami and Italian cheese blend paired with an inviting  mix of romaine lettuce, broccoli, red cabbage, celery, green onions and parsley.

Our Brand Ambassador, Athena Thompson, helped familiarize prospective buyers  with each of Taylor’s products. Having previously attended an educational training workshop, Athena  could answer any question from the expo floor attendees.

We believe our training ensures a fluency of product knowledge among our Brand Ambassadors, enhancing their ability to tell  your story in a convincing, compelling way  Equally important is the peace-of-mind from knowing that you will be able to focus on networking with other decision makers as opposed to having to manage your product displays.

Bing Beverage & Foxy Play Neighbors @ the Expo

bing-foxyLooking great on display were Bing Beverage and Foxy, with prominent displays that demanded attention. Foxy Grain showcased 6 best-selling hot-topic Items: Quinoa, Flax Seed, Chia, Wild Rice, and Granolas.  These instant conversation starters naturally gravitated buyers to their display.

With a fresh produce backdrop, Bing Beverage appeared as a natural in the produce department. Sampling both Bing Cherry and Bing Blackberry at the Expo, Lida Borooshan, an FreshSource Brand Ambassador, educated potential clients while ensuring samples were readily and steadily available.

Simply Fresh Is Irresistible
SimplyFresh1000What do you do when you provide a product that is simply irresistible? You let everyone taste it so they can crave more. Simply Fresh Fruit,  the largest fresh-cut fruit provider in the US, featured a great display that boasts their colorful, delicious, sweet prepackaged fruit.

Coupled with a Farmers Market themed ice barrel and proximity to nearby foot traffic, their display was too hard to pass up! Proof: we received several responses and inquiries into the availability of Simply Fresh Fruit from attendees.

Oscar’s Homemade Salsa Is an Expo Hit

oscars1000The display for Oscar’s Homemade, a locally sourced Salsa, became an expo magnet. The display’s combination of 7 flavors, festive colors and lovely authentic backdrop ensured that Oscar’s Salsa drew in attendees for both samples and inquiries.

Makailia Rhodes, a Fresh Source Brand Ambassador, made sure everyone received a sample of Oscar’s Salsa while educating them on Oscar’s 100% fresh ingredients and their local Chula Vista, California, location.

It was a win for both Expo Attendees and a nod to Oscar’s newfound fame.

Tasti-Lee Grows the Perfect Tomato

tasti1000Tasti-Lee tomatoes are vine-ripened to perfection and aligned beautifully with RFT’s Farmers Market theme creation on the expo floor. Splashing crimson red, these tomatoes are delicious as they are gorgeous both inside and out. For health, this new tomato contains high Lycopene, up to 50% more than regular varieties. It has the right balance of sweet & tangy flavor for an eating experience that will put a smile on your face. And for freshness… these tomatoes have been bred to stay on the vine until fully ripened by Mother Nature, yet remain firm all the way to the store shelf and the kitchen counter! They are offered in both in Conventional and New Organic versions and every box of Tasti-Lees tomatoes are ripe for the picking.

My Fruity Faces Makes Eating Fun for Kids

Fruity Faces1000My Fruity Faces is a fun and easy way to encourage children to eat their fruits and vegetables.  With a cute and brightly colored product packaging, these edible stickers were of huge interest to Expo goers and are sure to make a positive impact when they hit the stores.

That’s a Wrap!

The 2013 FPFC Expo was a great experience and an ideal opportunity to ignite interest in our client’s brands and learn from fellow exhibitors on how to visually articulate your products.

~ Team Fresh Source

 

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